Naomusings

My musings on the mainstream media and culture.

Archive for the category “Food”

Is Pinterest the New Backlash Against Women?

 

Don't have a back-to-school ruler wreath? You must be one of those moms with "other priorities."

Don’t have a back-to-school ruler wreath? You must be one of those moms with “other priorities.”

Ah, Pinterest. It’s the popular social media site where you can “pin” links to whatever it is that interests you. For many people, that means crafts. And for some people out there—primarily moms —Pinterest is the place to pin your ideas for Competitive Mom Crafting.

And what is Competitive Mom Crafting? It’s sending your daughter to Girl Scouts with (organic, gluten-free) cupcakes that are perfectly stylized into ladybugs when it’s your turn for snacks—even though the other moms just send Oreos. It’s creating a back-to-school ruler wreath for your front door, or better yet, making a personalized one as a back-to-school gift for your child’s teacher—even though nobody else gives the teacher a back-to-school gift. It’s spending weeks wrapping your holiday present so that your coordinating bows and wrapping paper are all at perfect right angles—even though the people who give you presents just throw everything into 99-cent gift bags. And it’s about scrapbooking. Scrapbooking everything.

Now, there’s nothing wrong with being crafty. Far from it. We all need a creative outlet, and making nifty cupcakes and scrapbooks is creative. Craft projects are a source of fun and relaxation for many people, and a way of spending time with kids. It’s the equivalent of me writing blog entries as a creative outlet.

The problem with craftiness is when it becomes competitive—and especially when this competitiveness is tied up in motherhood. Because for some moms, decking your children’s lives out with fabulous DYI stuff is the way to show that you are a Good Mom. Look how much time you put into making a beautiful life for your family! And those other moms, who don’t scrapbook and send their kids to lunch with ordinary, gluten-laden sandwiches? Well, those moms must just have other priorities, huh?

So these days, moms have a whole new category of ways to feel inadequate. These days, Pinterest and the new world of Competitive Mom Crafting is the new backlash against women, and especially mothers.

Backlash refers to cultural trends that function as a way to reduce the empowerment of women in an era when women have increased power. Things are by no means perfect for women in 2014. However, compared to half a century ago, women have far more power in the working world, in government, under the law, and under the dictates of social norms.

A backlash is a trend that functions to counterbalance women’s power and tells them to “get back!” Susan Faludi coined the term in 1991 in Backlash: The Undeclared War Against Women. The backlash Faludi wrote about largely was the frenzy of media reports at the time about women who were allegedly failing miserably at “having it all.” According to the media, these women were dealing with a fertility crisis, a man-shortage, and a general sense of malaise—all as a result of trying to be successful in a man’s world.

Similarly, in The Beauty Myth: How Images of Beauty are Used Against Women (1992), Naomi Wolf argued that the pressure on women to conform to increasingly unrealistic beauty images also serves as a backlash. While women have always felt pressure to be beautiful, the standards of beauty and thinness have increased exponentially—at the same time that women have gained other kinds of power in society.

The current pressure to be a fabulous crafter is yet another backlash against women’s power. Because now it’s not enough to have a career and a family and a home. Now you have to do it all, and have everything beautified with your fabulous craft projects. If you don’t have the time, or the money, or the talent to make a back-to-school wreath, well, just look at all those moms on Pinterest who do!

And that’s the thing about the backlash. It’s all about upping the ante on the long list of things that women are expected to do well. Years ago, women felt enormous pressure to be excellent homemakers. But the ante was relatively low. Sure, they felt pressure for everything to be so clean that you could eat off the carpet. But they didn’t feel pressure to make an array of fabulous back-to-school decorations and other time-consuming craft projects. Now that women have far less time to keep their houses clean—which we’re still expected to do—we have more pressure to spend our valuable time filling our meticulously clean homes with lovely crafts.

It’s the same with food too. Although I’m grateful that we’re more health-conscious than we were half a century ago, the downside is that the pressure on women to create beautiful, healthy meals has skyrocketed. Back in the 1950s, there was lots of pressure on women to be great cooks. But what it meant to be a “great cook” was a whole lot easier than it is today. It’s not that hard to make a pot roast, and it’s not hard to slap together tasty meals out of the processed ingredients that we scorn today. But now, we’re expected to come home and make meals made with ingredients we’ve so carefully shopped for that are “clean” and “whole” and organic and unprocessed and gluten-free and GMO-free and so on. We don’t send our kids to school with bologna and cheese on Wonder Bread anymore. We send them with elaborate Bento boxes.

We can’t possibly be fabulous at everything. Career, family, beauty, housekeeping, cooking, crafting—who can possibly be the master of all of this? As women gain power in society, this list keeps growing, and it becomes harder to meet the standards of any one of these things. As a result, some women feel insecure about themselves, and other women pit themselves against each other to be the single most fabulous superwoman on the block. Both of those trends take away from the power of women to be confident, successful allies—and therefore, it’s a backlash.

My thanks to Julie from Perfect Whole and the other awesome moms who inspired this post through their discussion on Facebook!

 

 

“Bacon Pride,” or, Why is Bacon In Vogue?

Sign seen at the Commerce St. Creamery and Coffee Shop.  Courtesy of Mary Baschoff McCarthy.

Sign seen at the Commerce St. Creamery and Coffee Shop. Courtesy of Mary Baschoff McCarthy.

Why is bacon in vogue?

I asked an office friend this question, and he said it’s because bacon is easy to use, versatile, and most of all, very tasty.  But I don’t think that’s the whole story.  This explanation describes why bacon is popular, but not why it’s become a stylish and quirky trend.  Milkshakes are tasty too.  So are French fries. But neither of these unhealthy treats are in vogue.

Rex Roof, Wikipedia

The Elvis Sandwich.

So, in what way is bacon in vogue?  For one thing, food establishments of all “brow” levels are ramping up the decadence level on their menus with bacon.  Check out this list of New York’s Most Insane Bacon Dishes to see everything from a kimchi bacon rice bowl to bacon donuts.  Elegant steakhouses, like Manny’s in Minneapolis,  are serving gourmet bacon as an appetizer.  More casual eateries, like Centreville, Maryland’s Commerce Street Creamery, boast about the addition of bacon to their sandwiches (“We Have Bacon and We’re Not Afraid to Use It.”)  State Fairs are selling concoctions like country-fried bacon, and upscale weddings are featuring bacon bars.  And the Elvis sandwich–peanut butter, banana, and bacon–has made a resurgence.

In the world of geekdom, bacon has become as trendy as Game of Thrones. Walk around a science fiction convention these days and you’ll see a plethora of “bacon pride” T-shirts proclaiming  sentiments like “Come to the Dark Side–We Have Bacon” or “I Find Your Lack of Bacon Disturbing.”  On Thinkgeek.com, shoppers can express their love of bacon by purchasing a full line of bacon-themed products, including bacon wrapping paper, bacon strips adhesive bandages, and a frightening-looking food substance called “baconnaise.”

But you don’t have to be a science fiction fan or a self-proclaimed geek to love bacon.  Bacon blogs and bacon-themed products are all over the Web.

A bacon bouquet.

A bacon bouquet.

Check out BaconToday for your one-stop shop for bacon news, recipes like bacon margarita cupcakes, and a ridiculous selection of bacon-flavored edibles like bacon brittle and bacon pickles. And you can learn how to make a bacon bouquet.

Now, in the interest of full-disclosure, I need to confess:  I don’t like bacon. I know that makes me an unusual American, much like my daughter’s sweet friend down the street who doesn’t like chocolate.  So why don’t I like bacon?  It’s not because I’m a semi-vegetarian.  It’s not because I’ve been making an effort to eat healthier. It’s not because I’m Jewish.  (Side note: only about 15 percent of American Jews keep kosher–so please don’t be one of those people who assume I keep kosher because I’m Jewish.) I’m just one of those weird people who think that bacon doesn’t taste good and has an icky texture.  Not that I don’t eat plenty of other foods that aren’t good for me.  It’s just that bacon isn’t one of them.

So, as a non-bacon eater, I am even more perplexed.  Where is this emphatic love of bacon coming from?

Some of it certainly has to be a backlash against the movement in our culture towards natural, healthier foods that aren’t chock full of nitrates and pork fat.  Of course, there are healthier bacon options out there, like turkey bacon and nitrate-free bacon.  But somehow, I don’t think these are the options that bacon-lovers are heralding.

Our culture is full of messages–and perhaps pressure– about the benefits of eating more healthfully.  Once it was just alternative granola-types who shopped at co-ops and farmers markets and touted the merits of natural foods. These days, you no longer have to go to Whole Foods or a co-op to see aisles full of quinoa and organic veggies, as everyday grocery stores are stocked with these options.  On the news, we have Michelle Obama rallying for healthier school lunches, and Michael Bloomberg legislating against Big Gulps.  We keep hearing that processed meats are really, really bad for us, like in this NPR report.  And of course, everywhere we look are messages about how we’re all getting fatter and fatter.

The result?  People latching onto the growing Bacon Pride movement.  Bacon, the poster-child of the unhealthy food that’s making us fat, has found itself a cult following. “Screw you, Michael Bloomberg!”  the bacon lovers declare.  “I’ll give you my bacon when you pry it away from my cold, dead, greasy hands!”

So, is this a bad thing?  On the one hand, I love a good oppositional movement that challenges cultural norms.  Women refusing to shave their legs?  Awesome.  Gay people coopting the word “queer” and the pink triangle?  Awesome.

People eating bacon to rebel against changing norms about our diet?  I hesitate to embrace this in the same way.  Bacon isn’t exactly a grassroots thing.  Sure, once upon a time it was the product of small farmers.  But more often than not, today’s bacon is a product made by the food corporations who have made a fortune off of the obesity epidemic and our dependence on processed foods.  Wearing a Bacon Pride T-shirt is a little bit like wearing a Nike swoosh or an Abercrombie T-shirt.   You’re advertising a corporate product, and one that’s hurt our collective health.

And yet, well, I suppose there is something to calling Bacon Pride a rebellion of sorts.

And of course, there’s the plain old decadence factor.  When you declare that something is really unhealthy and a bit taboo, people want it more.  It becomes sexy.  It becomes bold and daring to throw caution to the wind and eat bacon.  Serving gourmet bacon appetizers has become the equivalent of serving “death by chocolate” for dessert.  It’s about treating your dining guest to a unforgettably decadent experience.  It’s food porn.

So, is the Bacon Pride movement here to stay, or is just a fad?  It’s hard to say.  It seems to me that bacon will always be a beloved food, so while we might be eating less of it in the future, I doubt it’s going anywhere.  But how much longer will bacon be in vogue?  Only swine will tell.

Feminism and Processed Foods (and Breastfeeding): A Conundrum?

Veggies

So these days, in my kitchen, I’m making an effort to use fewer processed foods. I’ve read my Michael Pollan and I’m sold on the concept that we should be eating things that would be recognizable to our great-grandmothers as “food.” Moreover, I’m thoroughly disgusted by the ways that the American food industry has transformed the way we eat by normalizing processed, unhealthy foods that are full of fat, sugar, high fructose corn syrup, and an array of unpronounceable non-food substances.

1950s Housewife in KitchenBut here’s the conundrum. I’m trying to eat more like people in my great-grandmother’s day. But would I trade places with her? Of course not. My options would be so much more limited than they are today. If I were my great-grandmother, I’d probably be a full time homemaker, whether I wanted to be one or not.

Much of my “decision” to be a homemaker would be dictated by social pressures. But some of this would have to do with food. One hundred years ago, food preparation was a whole lot more time consuming than it is today. I’d be baking breads, cutting apart whole chickens (if not slaughtering them), rolling out pie crusts, canning vegetables, and whole lot of other tedious tasks. I probably wouldn’t even have a refrigerator.

These days, many women work because of changing social norms—but also because of changing domestic duties. Thanks to modern conveniences, taking care of a house and cooking no longer has to be a full time job. My husband and I work full time, and at the end of the day, we have time to cook a healthy meal together. (Of course, the “cooking together” part is one luxury my great-grandmother didn’t get—and that many women today still don’t get!)

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